Rick Williams is the founder and creative director of the DISTINCT LIFE, a creative agency that focuses on branding and design. He also co-owns metro Detroit-based (yet world-renowned) sneaker shop Burn Rubber. Through his marketing firm and retail store, Williams has come to design and direct projects for New Balance, Reebok, Saucony and more. When he’s not contributing creatively on special projects with some of the industry’s most respected companies, Williams can be found developing his clothing brand, DISTINCT LIFE DRY GOODS. Be it sneaker design or a creative marketing plan, Williams thrives as a creator.