What up world! My name is Rick Williams, I’m the co-owner, brand manager, and designer for BURN RUBBER, metro Detroit’s first exclusive sneaker boutique. I have created TheDistinctLife.com to be a constantly evolving concept. It’s a place where you will find information on the projects that I’m involved with, interviews, music, and everything else dope! I’m going to attempt to give you a look into what goes on behind the scenes of some of the industry’s most influential individuals. Before you leave, do me a favor and add this site to your blog readers and check back soon.
-Rick




